Rifeng unveils its new brand visual identity

Feb. 21, 2019

Rifeng has upgraded its brand logo for the first time in the second half of 2018 since foundation and has been undertaking continuous brand campaign. Rifeng's new logo is shown below. The new logo changed the original color and font which utilized a more international font named Helvetica created by Swiss designer Max Miedinger and Eduard Hoffmann, implying the company seeks to get more deeply integrated in the overseas market and respond to fast business environment.

According to the new-released IMF study, countries waste about 1/3 their infrastructure spending due to inefficiencies, on average. For the low income developing countries, countries waste up to 53% of the budget they spend on infrastructure. Improving the efficiency of infrastructure governance can release more budget to benefit people and the economy recovery.


IMF, IMFBlog, cited September 8, 2020, link: https://blogs.imf.org/2020/09/03/how-strong-infrastructure-governance-can-end-waste-in-public-investment/Gerd Schwartz, Manal Fouad, Torben Hansen, and Geneviève Verdier, Well Spent : How Strong Infrastructure Governance Can End Waste in Public Investment, cited September 8, 2020,link:https://www.elibrary.imf.org/view/IMF071/28328-9781513511818/28328-9781513511818/part01.xml